Dejoie was started in February 2009, by former model now turned media personality Nikki Phillips, Nikki's passion and 11 years of being involved with the fashion industry, created her love for accessories, always being one for developing her own sense of style Nikki set out in her own journey to create dejoie, a jewellery range that caters to the true wants and needs of the modern women, being able to achieve high fashion on a budget.

The dejoie range is designed and directed by Nikki Phillips herself and manufactured in Indonesia, using on the finest materials and solid silver. Nikki spent much time in Bali sourcing materials and working along side the team there to create these stunning collections and strives herself on being the soul of dejoie.

Nikki’s influences behind her designing are general day-to-day living and of coarse you the modern man and women that with each step inspire each design.

"Collection one, was mainly my precious range as most pieces are delicate and set staples for classic dressing, where as collection two plays more with shapes and oversized pieces to express ones personality more" (Nikki Phillips)

From the first classic collection, designed on staples with a carefree feel to the inspiration for the second collection being from futuristic images and meaning full figures. Phillips continues to show us she knows her fashion.

Being independent and confidant herself, dejoie seems to continue to follow in the creator’s footsteps, by each piece being able to tell a story. 

" I pride my designs on being carefree hence the concept behind collection two's campaign" (Nikki Phillips)

Campaign Two which Features Nikki Phillips, Erin McNaught and Renee Bargh is certain to attract attention with a rock n roll feel each girl along with dejoie jewellery portrays and oozes there own strong personalities
. 

With the talented Steven Chee behind the Lens and the Fab celebrity girls I can not be any prouder of what we have produced with this campaign" (Nikki Phillips)

After a successful first 6 months, Nikki has decided to launch a men’s range, which will hit the web in May. 

"My men’s collection I found easier to create and design then the women’s" (Nikki Phillips)

Then first men’s collections is Rugged and relaxed, choosing shapes such as bolts and washers with the inspiration coming from hands on jobs such as builders and mechanics with a great use of ebony and rubber.

The campaign which is set to hit the dejoie website in a few weeks is photographed by Steven Chee and portrays in the shots a relaxed Men’s range by Phillips that is sure to be a popular one.