The official launch of dejoie, kicked of on Thursday 15th July at fancy venue Kit & Kaboodle located in the heart Kings Cross, Sydney.

The event attracted celebrities, Media personalities, Press,  ACP editors and fashion-easters from all over

Models draped in dejoie jewellery lined the staircase leading the way to the venues main entrance, where an artistic photo framed media wall awaited. Live band and dejoie campaign exhibition beamed within Kit & Kaboodle.

Nikki Phillips who started the company in Feb 2009 with the love of all this sparkly, addressed the guests with the exciting news of a dejoie men’s collection available shortly online.

Attention to detail was not lacking at the event that was a hit to start the journey of this unique, sophisticated collection that is dejoie.

There are some new faces taking over Sydney scene and those faces are Erin McNaught - MTV VJ / personality, Nikki Phillips -  Model / Jewellery designer and Renee Bargh – Channel V host.

These girls all individually successful team together to star in dejoie campaign two showing they can do everything.

“dejoie’s“ second collection which is due to hit in May 2010, follows on with the cool rich designs from the first collection, the style of urban mixed with elegance can been seen through out this second collection with a lot more oversized elements then previous.

Inspiration for the second collection came from futuristic images, day-to-day lifestyle and most importantly from you!

Collection two is also about layering the collections stunning pieces with each other giving you the opportunity to dress simply and accessorize fabulously giving the ability to keep it simple whilst oozing elegance, class and simply irresistible glamour.

This shot, photographed by the incredible Steven Chee has captured everything that the second collection stands for, and with these 3 stunning celebrities the campaign speaks for itself.

“dejoie” promised a true breathtaking collection two and stands by its word of being independent and confidant and we can see by this shot that it stands by its word.

Team: photographer Steven Chee / make up Victoria Baron / Hair Heath Massi / celebrities Erin McNaught, Nikki Phillips and Renee Bargh